Terms of Use & Privacy Policy

Last updated: August 2026

These Terms of Use (“Terms”) govern access to and use of the website, platform, dashboards, reports, data, analytics and related services provided by Frutawise Limited (“Frutawise”, “we”, “us” or “our”).

By accessing or using our website or services, you agree to these Terms.

1. Company Information

Frutawise Limited is a company incorporated in Hong Kong.

Company: Frutawise Limited
Company Registration No.: 3312946
Registered Office: Suite C, Level 7, World Trust Tower, 50 Stanley Street, Central, Hong Kong
Contact: contact@frutawise.com

2. Our Services

Frutawise provides business-to-business market intelligence, data analytics and commercial benchmarking solutions for the international fresh produce industry.

Our services may include, among others:

• collection, organization and visualization of market information;
• market price intelligence and trend analysis;
• analysis and benchmarking of commercial sales results;
• analysis of costs and commercial settlements;
• consolidation and analysis of shipment and packing information;
• integration and analysis of quality-related information;
• identification of commercial trends, differences and anomalies;
• dashboards, reports and analytical tools supporting commercial decision-making.

The availability and scope of particular services may vary depending on the applicable subscription, service agreement or project.

3. Business-to-Business Use

Frutawise is primarily intended for professional and business users operating in or connected with the fresh produce industry.

Our services are not intended as consumer financial, investment, legal, accounting or tax advice.

Users remain responsible for their own commercial and business decisions.

4. User Accounts

Certain services may require the creation of an authorized user account.

Users are responsible for maintaining the confidentiality of their login credentials and for all activity performed through their accounts.

Users must provide accurate information and must not permit unauthorized persons to access the platform.

Frutawise may suspend or restrict access where it reasonably believes that an account is being misused, compromised or used in violation of these Terms.

5. Customer Data and Documents

Customers may provide Frutawise with commercial information and documents, including packing lists, sales settlements, quality reports and other operational or commercial information.

Customers remain responsible for ensuring that they are authorized to provide such information to Frutawise.

Frutawise may process, structure and analyze this information solely for the purpose of providing its services and improving the functionality and analytical capabilities of the platform, subject to applicable agreements and privacy requirements.

Customer-specific confidential information will not knowingly be disclosed to unrelated third parties except where authorized, required to provide the services, or required by law.

6. Market Data and Third-Party Information

The platform may incorporate information obtained from customers, market observations, public sources, commercial sources and other third-party data providers.

Frutawise takes reasonable measures to organize, validate and structure information used within its services. However, market information can change rapidly and third-party information may contain inaccuracies, omissions or delays.

Accordingly, Frutawise does not guarantee that all information displayed through the platform will at all times be complete, current or error-free.

7. Analytics and Benchmarking

Frutawise provides analytical tools designed to help users identify trends, compare commercial performance and better understand market conditions.

Any benchmarks, comparisons, indicators, estimates, alerts or analytical outputs are provided for informational and commercial decision-support purposes.

They should not be interpreted as a guarantee of future prices, sales results, commercial returns or business performance.

8. Intellectual Property

Unless otherwise stated, the Frutawise platform, software, dashboards, methodologies, analytical models, database structures, visualizations, reports, designs, trademarks and related intellectual property are owned by or licensed to Frutawise Limited.

Users receive a limited, non-exclusive and non-transferable right to access and use the services for their internal business purposes.

Users may not, without prior written authorization:

• copy or reproduce substantial portions of the platform;
• redistribute or commercially resell Frutawise data;
• scrape or systematically extract data from the platform;
• reverse engineer the platform or its underlying technology;
• reproduce proprietary methodologies or database structures; or
• provide unauthorized third parties with access to the services.

9. Confidentiality

Information identified as confidential, or which reasonably should be understood to be confidential due to its nature, must be treated accordingly.

Frutawise recognizes that commercial settlements, costs, customer information, shipment information and quality information may be commercially sensitive.

Reasonable measures will be taken to protect such information from unauthorized access or disclosure.

Additional confidentiality obligations may be established in individual customer agreements.

10. Acceptable Use

Users must not use Frutawise:

• for unlawful or fraudulent purposes;
• to infringe the rights of third parties;
• to upload malicious software or harmful content;
• to obtain unauthorized access to systems or data;
• to interfere with the operation or security of the platform;
• to misrepresent data or identity; or
• to reproduce or redistribute proprietary Frutawise information without authorization.

Frutawise may suspend access where these requirements are violated.

11. Availability of Services

We aim to maintain reliable access to our services but do not guarantee uninterrupted or error-free operation.

Access may occasionally be restricted due to maintenance, upgrades, security requirements or circumstances beyond our reasonable control.

The platform and its functionality may evolve over time as Frutawise develops its services.

12. Limitation of Liability

To the maximum extent permitted by applicable law, Frutawise shall not be liable for indirect, incidental, consequential or special losses arising from the use of, or inability to use, the platform or information provided through it.

Users acknowledge that commercial decisions remain their responsibility and that market conditions, product quality, logistics, currency movements and numerous other factors outside Frutawise's control may affect commercial outcomes.

Nothing in these Terms excludes liability that cannot lawfully be excluded.

13. Third-Party Services

The platform may interact with or contain links to third-party websites, software, data providers or services.

Frutawise is not responsible for the availability, content, security or practices of independent third-party services.

14. Privacy

Frutawise processes personal information in accordance with its Privacy Policy and applicable data protection requirements.

Users should review the Privacy Policy for further information regarding the collection, use, storage and protection of personal information.

Hong Kong's Personal Data (Privacy) Ordinance applies to private-sector organizations handling personal data, and its principles address collection, use, security, retention and transparency.

15. Changes to These Terms

Frutawise may update these Terms from time to time to reflect changes to its services, business practices or legal requirements.

The latest version will be published on the Frutawise website together with its effective or last-updated date.

Continued use of the services following an update constitutes acceptance of the revised Terms where permitted by applicable law.

16. Governing Law and Jurisdiction

These Terms are governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region.

Any dispute arising out of or in connection with these Terms shall be subject to the jurisdiction of the courts of Hong Kong, unless otherwise agreed in writing between Frutawise and the relevant customer.

17. Contact

For questions regarding these Terms or the Frutawise services, please contact:

Frutawise Limited
Suite C, Level 7, World Trust Tower
50 Stanley Street
Central, Hong Kong

Email: contact@frutawise.com

Last updated: August 2026

Frutawise Limited (“Frutawise”, “we”, “us” or “our”) respects the privacy of individuals and is committed to protecting personal data in accordance with applicable data protection requirements, including the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong (“PDPO”).

This Privacy Policy explains how we collect, use, store, disclose and protect personal data in connection with our website, platform, services and business activities.

1. About Frutawise

Frutawise Limited is a company incorporated in Hong Kong providing B2B market intelligence, data analytics and commercial benchmarking solutions for the international fresh produce industry.

Company Registration No.: 3312946
Registered Office: Suite C, Level 7, World Trust Tower, 50 Stanley Street, Central, Hong Kong
Contact: info@frutawise.com

2. Personal Data We May Collect

Depending on how you interact with Frutawise, we may collect personal data including:

• name and job title;
• company or organization;
• business email address;
• telephone number;
• account and login information;
• communications with Frutawise;
• information submitted through our website or platform;
• technical information relating to access and use of our website or platform, such as IP address, browser type, device information and usage information; and
• personal data contained within business documents provided to Frutawise in connection with our services.

Because Frutawise provides business intelligence and analytics services, customers may upload or provide commercial documents such as packing lists, sales settlements, quality reports and other operational information.

These documents may incidentally contain personal data relating to employees, representatives, customers, suppliers or other business contacts.

3. How We Collect Personal Data

We may collect personal data:

• directly from you;
• when you create or use a Frutawise account;
• when you contact us;
• when you request information or a demonstration;
• when your company enters into a commercial relationship with Frutawise;
• when you or your organization provide documents or information through the platform;
• automatically through our website and technology systems; and
• from legitimate business or publicly available sources where permitted by applicable law.

4. How We Use Personal Data

We may use personal data for purposes including:

• providing and administering Frutawise services;
• creating and managing user accounts;
• processing and analyzing information submitted through the platform;
• communicating with customers and prospective customers;
• providing customer support;
• preparing reports, analytics and dashboards;
• maintaining and improving our website, platform and services;
• protecting the security and integrity of our systems;
• preventing misuse, fraud or unauthorized access;
• managing commercial relationships;
• complying with legal, regulatory, accounting and administrative requirements; and
• establishing, exercising or defending legal rights.

We will not use personal data for purposes materially unrelated to those for which it was collected unless permitted by applicable law or appropriate consent has been obtained.

5. Customer Business Data

Frutawise customers may provide commercially sensitive information for processing through the platform.

This may include:

• packing lists;
• commercial settlements and sales results;
• quality reports;
• shipment information;
• cost information;
• customer and receiver information; and
• related operational and commercial documents.

Where such information contains personal data, Frutawise will process that personal data for the purpose of providing the contracted services and related platform functionality.

Customers are responsible for ensuring that they have the appropriate authority to provide personal data contained in documents submitted to Frutawise.

Frutawise does not sell customer personal data.

6. Sharing and Disclosure

We may share personal data where reasonably necessary with:

• technology and cloud infrastructure providers;
• hosting and data-storage providers;
• software and analytics providers;
• professional advisers, including legal, accounting and compliance advisers;
• contractors and service providers supporting our operations;
• regulators, courts, governmental authorities or law-enforcement bodies where required by law; and
• other parties where necessary in connection with a corporate transaction, restructuring or legal requirement.

Service providers processing personal data on our behalf are expected to handle such information only for the relevant service purposes and subject to appropriate confidentiality and data-protection requirements.

The PDPO requires organizations using data processors to take contractual or other measures against unnecessary retention and unauthorized or accidental access, processing, loss or misuse.

7. International Data Transfers

Frutawise operates in an international industry and may use technology or service providers located outside Hong Kong.

Accordingly, personal data may be processed or stored in jurisdictions outside Hong Kong.

Where personal data is transferred internationally, Frutawise will take reasonable measures to protect the information and require relevant service providers to maintain appropriate safeguards.

The Hong Kong PCPD specifically recommends contractual protections for cross-border transfers, covering matters such as permitted use, security, onward transfers, retention and deletion.

8. Data Security

Frutawise takes reasonable technical and organizational measures designed to protect personal data against:

• unauthorized access;
• unauthorized disclosure;
• accidental loss;
• misuse;
• alteration;
• destruction; and
• unauthorized processing.

Access to commercially sensitive information is restricted according to operational requirements.

However, no internet-based system or electronic storage method can guarantee absolute security.

9. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including providing our services and satisfying legal, accounting, contractual or regulatory requirements.

When personal data is no longer reasonably required, we may delete, anonymize or securely dispose of it, subject to applicable legal and operational requirements.

This approach reflects the PDPO principle that personal data should not be kept longer than necessary for the relevant purpose.

10. Cookies and Website Technologies

The Frutawise website may use cookies and similar technologies to:

• operate website functionality;
• maintain security;
• understand website usage;
• improve performance and user experience; and
• remember user preferences.

Some cookies may be necessary for website functionality, while others may relate to analytics or performance.

Users may be able to control cookies through their browser settings. Disabling certain cookies may affect website functionality.

11. Marketing Communications

Where permitted by applicable law, Frutawise may use business contact information to communicate about its services, platform developments, market intelligence or other relevant business information.

Recipients may request that such communications stop by contacting us or using an unsubscribe mechanism where provided.

We will respect applicable requirements relating to direct marketing and personal data.

12. Access and Correction of Personal Data

Individuals may have rights under applicable law to request access to personal data held about them and to request correction of inaccurate personal data.

Requests relating to personal data held by Frutawise may be submitted to: info@frutawise.com

We may need to verify the identity and authority of the person making the request before providing access or making changes.

Hong Kong's privacy framework specifically provides mechanisms for data access and correction requests.

13. Third-Party Websites

Our website or platform may contain links to websites or services operated by third parties.

Frutawise is not responsible for the privacy practices, security or content of independent third-party websites.

Users should review the privacy policies of those services separately.

14. Business Transfers

If Frutawise undergoes a merger, acquisition, investment, restructuring, financing, sale of assets or similar corporate transaction, information may be disclosed or transferred as part of that transaction, subject to appropriate confidentiality and legal requirements.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or applicable requirements.

The latest version will be published on our website together with the date of the most recent update.

16. Governing Framework

This Privacy Policy is intended to reflect Frutawise's practices regarding personal data and the requirements applicable to its Hong Kong operations, including the Personal Data (Privacy) Ordinance (Cap. 486).

Where additional data protection laws apply to particular processing activities or individuals, Frutawise will seek to comply with those applicable requirements.

17. Contact Us

Questions, requests or concerns regarding this Privacy Policy or Frutawise's handling of personal data may be directed to:

Frutawise Limited
Suite C, Level 7, World Trust Tower
50 Stanley Street
Central, Hong Kong

Email: info@frutawise.com