Independent Commercial Intelligence

The intelligence infrastructure behind better fresh produce decisions.

Frutawise transforms fragmented commercial documents and market information into structured, comparable and actionable intelligence.

Explore Frutawise See how it works ↓
Customers are not buying more data.They are buying better commercial decisions.
LIVE INTELLIGENCE FLOWILLUSTRATIVE SYSTEM VIEW
FRAGMENTED INPUT
PDF
Sales resultReceiver_032.pdf
?
XLS
Packing listShipment_128.xlsx
v4
QC
Quality reportInspection_06.pdf
!
FX
Exchange rateEUR / USD
↕
FRUTAWISEINTELLIGENCE
ENGINE● PROCESSING
STANDARDIZEVALIDATEBENCHMARK
DECISION-READY OUTPUT
NET RETURN / KG€1.84+8.2%
BENCHMARK POSITIONP68Above median
ANOMALIES FOUND03Review now →
Messy documentsStructured commercial intelligenceBetter decisions
Built for the global fresh produce industry
Exporters Importers Commercial teams Industry services

Our mission

Increase transparency and improve commercial decision-making across the global fresh produce industry.
Our vision

Become the global reference for commercial transparency in fresh produce.

Trusted intelligence infrastructure for the industry.

Solution

The information exists.
The intelligence does not.

Fresh produce businesses generate valuable commercial information every day. But it arrives in different formats, from different partners, with different criteria—and rarely in time for an objective decision.

PDFSettlement_EU_032Receiver email · final?
XLSPacking_List_W31Operations · v4
CSVMarket_Prices_AsiaWhatsApp export
PDFQuality_Report_128QC team · 2 pages
FRAGMENTED
INFORMATION
01

Which receiver generated the best real return?

02

Are costs reasonable and consistent?

03

How does this result compare with the market?

04

Where are anomalies or profitability losses?

The Frutawise transformation

From documents to decision-ready intelligence.

One independent environment connecting operational, financial, quality and market information.

01 / CONNECT

Packing lists

Shipment & product structure

●

Sales results

Turnover & receiver data

●

Quality reports

Condition & claims context

●

Market prices

Independent market reference

●

Exchange rates

Comparable financial basis

●
02 / TRANSFORM
FRUTAWISECOMMERCIAL
INTELLIGENCE
  1. 01Standardize
  2. 02Clean
  3. 03Cross-validate
  4. 04Benchmark
  5. 05Analyze
03 / DECIDE

Profitability

Where value is created or lost

READY

Benchmarking

Comparable commercial results

READY

Anomalies

Exceptions requiring attention

03

Decision support

Clear next commercial action

READY
Raw informationOne continuous intelligence flowCommercial clarity

What the infrastructure delivers

Not another dashboard.
A commercial decision system.

Technology works in the background. The value appears in the quality, speed and objectivity of the decisions your team can make.

COMMERCIAL VIEW / 01

Profitability

Connect sales, deductions, quality and logistics to understand the real return of each shipment—not only its headline turnover.

Commercial data+Quality context+Market reference
Real net return €1.84/kg +€0.18 vs market median
RECOMMENDED NEXT STEP

Protect the strongest receiver mix

↖ Select an intelligence outcome to see how it becomes a commercial decision.

Commercial context

A result only has meaning when you can compare it.

Frutawise creates consistent comparison criteria across products, markets, receivers and periods—connecting your performance with independent market context.

  • ✓Compare like with like
  • ✓Protect commercial confidentiality
  • ✓Move from opinion to evidence
GLOBAL BENCHMARK · ILLUSTRATIVECommercial performance map
Same product · size · period
COMMERCIAL PERFORMANCENET RETURN / KG →
STRONG RETURNTarget zone
A B C D E YOU€1.92/kgP68
Comparable receiverYour resultBubble size = volume
YOUR POSITIONP68
€1.92/kg+€0.18 vs market median
Consistent criteriaIndependent referenceDecision-ready

Why Frutawise

Built to become the industry's trusted reference.

We do not buy fruit. We do not sell fruit. Our role is to make commercial information more transparent, structured and useful.

100%INDEPENDENT

A neutral position

Intelligence without a commercial conflict.

Frutawise is an independent technology and commercial intelligence provider—not an importer, exporter or produce trader.

01

Industry credibility

Built with direct fresh produce experience and a deep understanding of commercial reality.

02

Integrated intelligence

Commercial, quality and market information connected—not analyzed in isolation.

03

Global benchmarking

A consistent structure designed to compare results across the international industry.

04

Scalable technology

Infrastructure that grows with document volume, products, markets and users.

Simple, scalable model

Infrastructure that grows with your commercial activity.

Customers combine continuous access to the intelligence environment with flexible processing based on actual document volume.

01ANNUAL

SaaS subscription

Continuous access to Frutawise commercial intelligence, analysis tools and market context.

+
02USAGE-BASED

Document processing

A variable fee for each document set: packing list, sales result and quality report.

Fresh data. Smart decisions.

Turn fragmented commercial information into your next better decision.

Start a conversation Independent · Confidential · Global